Our Company

The spark of lineage-Impossible to hide

The journey of a million gazes began in 1888 before it metamorphosed into ORRA. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, ORRA has come a long way since its inception. Today, ORRA is one of India's finest jewellery retail chains, having spread its glow with 66 stores across 29 cities and has consistently been at the forefront of design leadership and product innovation with 5 global design centres.

Master craftsmen who have inherited the centuries - old legacy of jewellery making, brilliantly cut Belgian diamonds, delicate designs in 22kt BIS Hallmarked gold., elaborate Bridal sets in kundan polki and coloured stones,  the 73 facet ORRA Crown Star, the one-of-its-kind ORRA boutique....these are just some of the facets that go into making ORRA - the jewellery destination that's impossible to hide.

 Carat to Karat-Impossible to hide

The ORRA woman is in a constant state of metamorphosis. While her romance with diamond jewellery is eternal, the magnificence of 22k gold, beckoned alluringly. ORRA stepped up to the challenge and drew on its inherent design and technical expertise, to create a line of exclusive gold jewellery that spelt out design and craftsmanship. Jewellery that is elegant and contemporary, traditional classics with a contemporary twist, designs that echo modernism without sacrificing the classic values of gold.

Design Leadership-Impossible to hide

ORRA’s specialty is in design and innovation. An ORRA piece starts out as a tiny spark before it is chiselled and crafted into perfection by a team of designers. Apart from the finest quality of diamonds, ORRA also brings to the forefront, a design skill that has consistently wowed consumers, be it in diamonds, gold or platinum.

Taking inspiration from traditional motfis, bringing in its expertise through new techniques and materials, ORRA caters to the modern Indian consumer by creating contemporary jewellery designs. By managing and controlling the process from inception of design to final creation, all ORRA pieces are carefully monitored to ensure that the final outcome is a blend of design and craftsmanship.

With its design centres spread across the globe in New York, Antwerp, Hong Kong, Tokyo and Mumbai, ORRA's designers have won several prestigious awards like the De Beers International Award (DIA). ORRA has also won awards from the National Jewellers Association, Retail Jewellery Awards, PGI, etc. ORRA has showcased its collections alongside celebrated international designers like Pierre Gauthier and Ann Demeulemeester from Belgium and Gavin Rajah from South Africa, and Indian designers like Tarun Tahiliani and Anamika Khanna. It has collaborated with world-renowned artists like S H Raza, Anjolie Ela Menon to create one of kind masterpieces.

A chain of retail brilliance-Impossible to hide

When you walk into an ORRA boutique, you walk into eternity. Minimalistic and unobtrusive, each boutique is modelled on the lines of international store formats, while retaining the warmth of Indian hospitality. The blend of the structural uniqueness of the diamond and the strong Belgian legacy, has given rise to the creation of a mysterious, elegant and stylish environment. The two key starting points for the design were the facets of the diamond and ORRA’s Belgian heritage. The facets of the diamond are represented in the glass facade, unique faceted chandeliers and steel installations fitted with crystals balls.

The store has focus lighting which highlights the jewellery designs and ambient lighting which creates a premium luxury shopping experience.

Equipped with all the embellishments required to select the piece that was crafted just for you, these boutiques have today become the ultimate destination for the choicest jewellery in the country.

The buying experience-Impossible to hide

With special emphasis on the buying process, the entire look of the store is spectacular without being intimidating. A customer can relax and feel at ease, browse, try on and select from our extensive range of designs.

We have designated zones to individually showcase our diamond, gold and platinum collections.