Platinum Buyers Guide

Platinum is eternal. It is the perfect gift to celebrate love.Naturally white, this pure metal does not tarnish or wear away with time and lasts forever.

Each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece.

Platinum Jewellery Buyer's Guide

An insider’s guide to the world’s most precious jewellery metal.

Precious platinum is the perfect choice for the woman of today – it is beautiful, versatile and elegant, yet it has hidden strength and resilience. Choosing precious platinum is the perfect way to express your own individuality, strength and style. This guide answers the questions you might have when choosing your platinum jewellery.

Platinum Qualities :


Platinum is eternal, with everlasting radiance and durability.Platinum’s unequalled durability and resistance to wear makes it the most secure and protective metal, which means your jewellery will be protected for a lifetime of wear.Platinum does not change shape or wear away so precious stones are held firmly and securely.The density of platinum makes it more durable than other jewellery metals


Platinum is pure, naturally white and is kind to the skin.Platinum is a naturally white metal so it will not cast any of its own colour into a diamond.
Usually 95% pure (by comparison 18 karat gold is 75% pure), platinum never fades or tarnishes but keeps its natural white colour for a lifetime.As platinum is so pure, it is naturally hypoallergenic and ideal for those with sensitive skin


Platinum is rare, a treasure coveted by influential individuals for centuries.Found in very few places around the world, platinum is 30 times more rare than gold.Platinum jewellery is exclusive, a statement of individuality, and desired by those in the know.


Platinum is versatile, with remarkable qualities that have led to astonishing applications.

From Fabergé to Cartier, the world’s greatest jewellery designers have always preferred working with platinum. Its remarkable pliability allows it to be drawn out to a fine wire, enabling the creation of intricate platinum mesh accessories which could not be fashioned from other precious metals.

Platinum & Precious Gems:


With a white luster that never diminishes, platinum enhances a diamond’s sparkle. Platinum’s superior durability means that it is the most secure setting for precious stones.

Where a ring contains one or more gemstones, these will account for the greatest portion of the ring’s cost.The size, color, clarity and cut of a stone will directly affect the price and value of the ring.


What is the difference between platinum and white gold?

Platinum is a naturally white metal that will never lose its brilliant lustre. White gold is an alloy created using yellow gold. White gold looks similar to platinum, but it usually needs to be re-plated over time to maintain its white colour, adding additional expense.

How do I know that a piece of jewellery is made of platinum?

All platinum jewellery is hallmarked. There is a symbol or mark that has to be displayed on a piece of jewellery to indicate that it is high purity platinum. In India, shown below is the mark to look for:

How can I distinguish platinum from other white metals?

Platinum is denser than gold, so an identical ring made in platinum rather than gold would be around 40% heavier.

Why is platinum more expensive than gold?

Platinum’s rarity means that its price is invariably higher than that of gold.
The process of making a piece of platinum jewellery also requires a higher level of craftsmanship.

Caring For Your Jewellery:

Platinum’s rarity means that its price is invariably higher than that of gold.
The process of making a piece of platinum jewellery also requires a higher level of craftsmanship.

Why is platinum more expensive than gold?

Where should I keep my platinum jewellery when I am not wearing it?

Where should I keep my platinum jewellery when I am not wearing it?

Store pieces separately, in a jewellery box or chamois bag so they don’t get scratched by other items.

How do I care for platinum jewellery?

Clean platinum in the same way you clean other fine jewellery to maintain its fine appearance and ensure that it lasts. Either use a mild solution of soap and warm water, and gently rub it with a soft cloth, or buy a jewellery cleaning solution.

Will platinum jewellery scratch?

All precious metals scratch, and platinum is no exception. It is unique in that the metal is only displaced, not lost. Have your platinum jewellery polished if you are interested in maintaining a high shine. Look for an authorised platinum retailer for all adjustments, resizing, polishing and cleaning.

How do I care for platinum jewellery?

Remove your platinum jewellery when undertaking heavy work. It is also advisable not to handle bleach or harsh chemicals when wearing your jewellery. Although they won’t hurt the platinum, chemicals may discolor diamonds or gemstones.